Feature-packed with extreme versatility and durability for the toughest of surf anglers, Shimano engineered the new Ultegra XSE surf reel for peak performance no matter the condition or situation.
From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on the market.
FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far distance
