Berkley

Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.

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Berkley Gulp! Alive!® Swimming Mullet - Pint Container

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$21.99

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The Berkley® Gulp! Alive!® Saltwater Swimming Mullet looks alive, tastes alive, and feels alive—because it actually "lives" in a natural, super-charged Gulp! solution. It's soft bait in a bait bucket!

Berkley Gulp! Alive!® Swimming Mullet - Pint Container

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$21.99

Berkley ProSpec Chrome 4 x 100' Metered Braid

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$399.99

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Experience unmatched performance with Berkley's premium metered braid.

Berkley ProSpec Chrome 4 x 100' Metered Braid

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$399.99

Berkley Gulp! Alive!® Shrimp - Pint Container

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$21.99

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Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

Berkley Gulp! Alive!® Shrimp - Pint Container

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$21.99

Berkley Twist Lock Utility 4 Rod Rack

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$14.99

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The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos.

Berkley Twist Lock Utility 4 Rod Rack

$14.99

Berkley Magic Swimmer 5-3/4" 1-5/8oz Fast Sink Lure

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$17.99

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The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. 3ft - 6ft lure swim depth.